Color

#ef5dad

#ef5dad
hex#ef5dad
rgbrgb(239, 93, 173)
hslhsl(327, 82%, 65%)
oklchoklch(0.689 0.197 349.5)
Closest name: Kisses (#ff66bb)Relative luminance 0.292

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5def9e

#e85def · #ef5d64

#adef5d · #5dadef

Split-complementary

Open in tool →

#64ef5d · #5defe8

#efe85d · #5def9e · #5d64ef

Contrast

#ef5dad as textRatioAAAA largeAAAFix
Aaon white
3.07:1failpassfail
  • AA: use #df1684 as the text (4.58:1)
  • AAA: use #a71163 as the text (7.23:1)
  • AA: or shift the background to #2b2b2b (4.61:1)
Aaon black
6.84:1passpassfail
  • AAA: use #f066b2 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef5dad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef5dad reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef5dad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef5dad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef5dad-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md