Color

#ef5d64

#ef5d64
hex#ef5d64
rgbrgb(239, 93, 100)
hslhsl(357, 82%, 65%)
oklchoklch(0.669 0.18 20.6)
Closest name: Amour (#ee5851)Relative luminance 0.271

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5defe8

#ef5dad · #ef9e5d

#64ef5d · #5d64ef

Split-complementary

Open in tool →

#5def9e · #5dadef

#adef5d · #5defe8 · #9e5def

Contrast

#ef5d64 as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #e91c26 as the text (4.51:1)
  • AAA: use #b01119 as the text (7.14:1)
  • AA: or shift the background to #262626 (4.63:1)
Aaon black
6.42:1passpassfail
  • AAA: use #f06a71 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef5d64 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef5d64 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef5d64
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef5d64 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef5d64-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md