Color

#ed97c5

#ed97c5
hex#ed97c5
rgbrgb(237, 151, 197)
hslhsl(328, 70%, 76%)
oklchoklch(0.777 0.117 346.9)
Closest name: Bubblegum Kisses (#f092d6)Relative luminance 0.4417

Colors that go with #ed97c5

Charcoal, Midnight Blue and Powder Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ed97c5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97edbf

#ea97ed · #ed979a

#c5ed97 · #97c5ed

Split-complementary

Open in tool →

#9aed97 · #97edea

#edea97 · #97edbf · #979aed

Contrast

#ed97c5 as textRatioAAAA largeAAAFix
Aaon white
2.14:1failfailfail
  • AA: use #d92685 as the text (4.6:1)
  • AAA: use #a51d65 as the text (7.09:1)
  • AA: or shift the background to #424242 (4.71:1)
  • AAA: or shift the background to #262626 (7.09:1)
Aaon black
9.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed97c5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed97c5 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed97c5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed97c5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed97c5-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md