Color

#ed73dd

#ed73dd
hex#ed73dd
rgbrgb(237, 115, 221)
hslhsl(308, 77%, 69%)
oklchoklch(0.733 0.195 332.6)
Closest name: violet (#ee82ee)Relative luminance 0.3549

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73ed83

#c073ed · #ed73a0

#dded73 · #73dded

Split-complementary

Open in tool →

#a0ed73 · #73edc0

#edc073 · #73ed83 · #73a0ed

Contrast

#ed73dd as textRatioAAAA largeAAAFix
Aaon white
2.59:1failfailfail
  • AA: use #d01bb8 as the text (4.63:1)
  • AAA: use #9e158c as the text (7.14:1)
  • AA: or shift the background to #383838 (4.52:1)
  • AAA: or shift the background to #141414 (7.1:1)
Aaon black
8.1:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed73dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed73dd reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed73dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed73dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed73dd-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md