Color

#ec7996

#ec7996
hex#ec7996
rgbrgb(236, 121, 150)
hslhsl(345, 75%, 70%)
oklchoklch(0.714 0.144 5.4)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3371

Colors that go with #ec7996

Charcoal, Light Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79eccf

#ec79cf · #ec9679

#96ec79 · #7996ec

Split-complementary

Open in tool →

#79ec96 · #79cfec

#cfec79 · #79eccf · #9679ec

Contrast

#ec7996 as textRatioAAAA largeAAAFix
Aaon white
2.71:1failfailfail
  • AA: use #e02957 as the text (4.54:1)
  • AAA: use #aa183d as the text (7.22:1)
  • AA: or shift the background to #333333 (4.66:1)
  • AAA: or shift the background to #0f0f0f (7.07:1)
Aaon black
7.74:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec7996 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ec7996 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec7996
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec7996 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec7996-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md