Color

#ec7474

#ec7474
hex#ec7474
rgbrgb(236, 116, 116)
hslhsl(0, 76%, 69%)
oklchoklch(0.699 0.149 21.6)
Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.3158

Colors that go with #ec7474

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ec7474

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74ecec

#ec74b0 · #ecb074

#74ec74 · #7474ec

Split-complementary

Open in tool →

#74ecb0 · #74b0ec

#b0ec74 · #74ecec · #b074ec

Contrast

#ec7474 as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #e22c2c as the text (4.54:1)
  • AAA: use #af1818 as the text (7.08:1)
  • AA: or shift the background to #303030 (4.6:1)
  • AAA: or shift the background to #050505 (7.1:1)
Aaon black
7.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec7474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ec7474 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec7474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec7474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec7474-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md