Color

#e98ba4

#e98ba4
hex#e98ba4
rgbrgb(233, 139, 164)
hslhsl(344, 68%, 73%)
oklchoklch(0.742 0.117 3.2)
Closest name: Foxy Pink (#db95ab)Relative luminance 0.3847

Colors that go with #e98ba4

Charcoal, Crimson and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8be9d0

#e98bd3 · #e9a18b

#a4e98b · #8ba4e9

Split-complementary

Open in tool →

#8be9a1 · #8bd3e9

#d3e98b · #8be9d0 · #a18be9

Contrast

#e98ba4 as textRatioAAAA largeAAAFix
Aaon white
2.42:1failfailfail
  • AA: use #d93661 as the text (4.52:1)
  • AAA: use #a72044 as the text (7.16:1)
  • AA: or shift the background to #3b3b3b (4.64:1)
  • AAA: or shift the background to #1c1c1c (7.06:1)
Aaon black
8.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e98ba4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e98ba4 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e98ba4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e98ba4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e98ba4-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md