Color

#e698cc

#e698cc
hex#e698cc
rgbrgb(230, 152, 204)
hslhsl(320, 61%, 75%)
oklchoklch(0.773 0.114 340)
Closest name: Bubblegum Kisses (#f092d6)Relative luminance 0.4364

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98e6b2

#d998e6 · #e698a5

#cce698 · #98cce6

Split-complementary

Open in tool →

#a5e698 · #98e6d9

#e6d998 · #98e6b2 · #98a5e6

Contrast

#e698cc as textRatioAAAA largeAAAFix
Aaon white
2.16:1failfailfail
  • AA: use #ce369b as the text (4.54:1)
  • AAA: use #9c2675 as the text (7.12:1)
  • AA: or shift the background to #424242 (4.66:1)
  • AAA: or shift the background to #262626 (7.01:1)
Aaon black
9.73:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e698cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e698cc reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e698cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e698cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e698cc-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md