Color

#e490c5

#e490c5
hex#e490c5
rgbrgb(228, 144, 197)
hslhsl(322, 61%, 73%)
oklchoklch(0.755 0.121 342)
Closest name: Bubblegum Kisses (#f092d6)Relative luminance 0.4047

Colors that go with #e490c5

Charcoal, Midnight Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e490c5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90e4af

#d990e4 · #e4909b

#c5e490 · #90c5e4

Split-complementary

Open in tool →

#9be490 · #90e4d9

#e4d990 · #90e4af · #909be4

Contrast

#e490c5 as textRatioAAAA largeAAAFix
Aaon white
2.31:1failfailfail
  • AA: use #ce3696 as the text (4.57:1)
  • AAA: use #9c2671 as the text (7.17:1)
  • AA: or shift the background to #3d3d3d (4.7:1)
  • AAA: or shift the background to #1f1f1f (7.14:1)
Aaon black
9.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e490c5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e490c5 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e490c5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e490c5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e490c5-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md