Color

#d990e4

#d990e4
hex#d990e4
rgbrgb(217, 144, 228)
hslhsl(292, 61%, 73%)
oklchoklch(0.755 0.14 322.1)
Closest name: Dream Vapour (#cc99ee)Relative luminance 0.403

Colors that go with #d990e4

Emerald Green, Taupe and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9be490

#af90e4 · #e490c5

#e4d990 · #90e4d9

Split-complementary

Open in tool →

#c5e490 · #90e4af

#e4af90 · #9be490 · #90c5e4

Contrast

#d990e4 as textRatioAAAA largeAAAFix
Aaon white
2.32:1failfailfail
  • AA: use #bb3acf as the text (4.55:1)
  • AAA: use #9027a0 as the text (7.04:1)
  • AA: or shift the background to #3d3d3d (4.69:1)
  • AAA: or shift the background to #1f1f1f (7.11:1)
Aaon black
9.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d990e4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d990e4 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d990e4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d990e4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d990e4-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md