Color

#e240bf

#e240bf
hex#e240bf
rgbrgb(226, 64, 191)
hslhsl(313, 74%, 57%)
oklchoklch(0.649 0.235 338.1)
Closest name: Barbiecore (#e15acb)Relative luminance 0.236

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40e263

#b540e2 · #e2406e

#bfe240 · #40bfe2

Split-complementary

Open in tool →

#6ee240 · #40e2b5

#e2b540 · #40e263 · #406ee2

Contrast

#e240bf as textRatioAAAA largeAAAFix
Aaon white
3.67:1failpassfail
  • AA: use #d520ae as the text (4.52:1)
  • AAA: use #a01882 as the text (7.12:1)
  • AA: or shift the background to #1c1c1c (4.64:1)
Aaon black
5.72:1passpassfail
  • AAA: use #e864cb as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e240bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e240bf reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e240bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e240bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e240bf-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md