Color

#e240ba

#e240ba
hex#e240ba
rgbrgb(226, 64, 186)
hslhsl(315, 74%, 57%)
oklchoklch(0.647 0.232 339.7)
Closest name: Barbiecore (#e15acb)Relative luminance 0.2338

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40e269

#ba40e2 · #e24069

#bae240 · #40bae2

Split-complementary

Open in tool →

#69e240 · #40e2ba

#e2ba40 · #40e269 · #4069e2

Contrast

#e240ba as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #d520a8 as the text (4.56:1)
  • AAA: use #a0187e as the text (7.18:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.68:1passpassfail
  • AAA: use #e864c7 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e240ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e240ba reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e240ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e240ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e240ba-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md