Color

#dd97d4

#dd97d4
hex#dd97d4
rgbrgb(221, 151, 212)
hslhsl(308, 51%, 73%)
oklchoklch(0.765 0.115 331.2)
Closest name: plum (#dda0dd)Relative luminance 0.4226

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97dda0

#c497dd · #dd97b1

#d4dd97 · #97d4dd

Split-complementary

Open in tool →

#b1dd97 · #97ddc4

#ddc497 · #97dda0 · #97b1dd

Contrast

#dd97d4 as textRatioAAAA largeAAAFix
Aaon white
2.22:1failfailfail
  • AA: use #c13eaf as the text (4.59:1)
  • AAA: use #922f85 as the text (7.08:1)
  • AA: or shift the background to #424242 (4.52:1)
  • AAA: or shift the background to #212121 (7.25:1)
Aaon black
9.45:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd97d4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd97d4 reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd97d4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd97d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd97d4-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md