# #dd97d4

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd97d4`
- RGB: rgb(221, 151, 212)
- HSL: hsl(308, 51%, 73%)
- OKLCH: oklch(0.765 0.115 331.2)
- Relative luminance: 0.4226
- Nearest named color: plum (#dda0dd, Δ 2.206) — https://brandsweets.com/colors/plum
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/dd97d4

## Tints & shades

- Tints (toward white): #e1a3d9, #e4aadc, #e7b6e1, #eabee4, #eec9e9, #f0d1ec, #f4dcf1, #f6e4f4, #faf0f9, #fdf7fc
- Shades (toward black): #d57cc9, #cc61be, #c346b2, #ad389e, #963189, #7b2870, #601f58, #45163f, #2a0e27, #0f050e

## Harmonies

- Complementary: #97dda0
- Analogous: #c497dd, #dd97b1
- Triadic: #d4dd97, #97d4dd
- Split-complementary: #b1dd97, #97ddc4
- Tetradic: #ddc497, #97dda0, #97b1dd

## Colors that go with #dd97d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd97d4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #dd97d4, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #dd97d4: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Calendly (https://brandsweets.com/colors/brands/calendly-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #dd97d4 in 7 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #dd97d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #dd97d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Crimson** #dc143c [pool] — Crimson is paired with #dd97d4 in 3 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #dd97d4 in 3 real palettes, including Meadow and Supabase's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c13eaf (4.59:1); AA: background → #424242 (4.52:1); AAA: text → #922f85 (7.08:1); AAA: background → #212121 (7.25:1)
- On black (#000000): 9.45:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd97d4-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd97d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.