Color

#dd78ad

#dd78ad
hex#dd78ad
rgbrgb(221, 120, 173)
hslhsl(329, 60%, 67%)
oklchoklch(0.701 0.139 348.6)
Closest name: palevioletred (#db7093)Relative luminance 0.3182

Colors that go with #dd78ad

Light Sea Green, Charcoal and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78dda9

#dc78dd · #dd787a

#addd78 · #78addd

Split-complementary

Open in tool →

#7add78 · #78dddc

#dddc78 · #78dda9 · #787add

Contrast

#dd78ad as textRatioAAAA largeAAAFix
Aaon white
2.85:1failfailfail
  • AA: use #ce3b87 as the text (4.57:1)
  • AAA: use #9f2865 as the text (7.08:1)
  • AA: or shift the background to #303030 (4.63:1)
  • AAA: or shift the background to #080808 (7.02:1)
Aaon black
7.36:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd78ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd78ad reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd78ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd78ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd78ad-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md