Color

#dd74e7

#dd74e7
hex#dd74e7
rgbrgb(221, 116, 231)
hslhsl(295, 71%, 68%)
oklchoklch(0.719 0.192 324)
Closest name: orchid (#da70d6)Relative luminance 0.3363

Colors that go with #dd74e7

Emerald Green, Light Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7de773

#a473e7 · #e773b7

#e7de73 · #73e7de

Split-complementary

Open in tool →

#b7e773 · #73e7a4

#e7a473 · #7de773 · #73b7e7

Contrast

#dd74e7 as textRatioAAAA largeAAAFix
Aaon white
2.72:1failfailfail
  • AA: use #c724d6 as the text (4.51:1)
  • AAA: use #961ba1 as the text (7.07:1)
  • AA: or shift the background to #333333 (4.65:1)
  • AAA: or shift the background to #0f0f0f (7.05:1)
Aaon black
7.73:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd74e7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd74e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd74e7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd74e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd74e7-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md