# #dd74e7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd74e7`
- RGB: rgb(221, 116, 231)
- HSL: hsl(295, 71%, 68%)
- OKLCH: oklch(0.719 0.192 324)
- Relative luminance: 0.3363
- Nearest named color: orchid (#da70d6, Δ 2.535) — https://brandsweets.com/colors/orchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/dd74e7

## Tints & shades

- Tints (toward white): #e181ea, #e48eec, #e79bee, #eaa8f0, #edb5f2, #f0c2f5, #f4cff7, #f7dcf9, #fae9fb, #fdf6fe
- Shades (toward black): #d759e3, #d03bde, #c724d6, #aa1fb7, #921b9d, #7a1683, #5d1164, #450d4a, #29072c, #100311

## Harmonies

- Complementary: #7de773
- Analogous: #a473e7, #e773b7
- Triadic: #e7de73, #73e7de
- Split-complementary: #b7e773, #73e7a4
- Tetradic: #e7a473, #7de773, #73b7e7

## Colors that go with #dd74e7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #dd74e7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #dd74e7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #dd74e7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #dd74e7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #dd74e7 in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #dd74e7 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #dd74e7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #dd74e7 in Gumroad's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c724d6 (4.51:1); AA: background → #333333 (4.65:1); AAA: text → #961ba1 (7.07:1); AAA: background → #0f0f0f (7.05:1)
- On black (#000000): 7.73:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd74e7-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd74e7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.