Color

#dc40e7

#dc40e7
hex#dc40e7
rgbrgb(220, 64, 231)
hslhsl(296, 78%, 58%)
oklchoklch(0.661 0.26 325.1)
Closest name: Epink (#dd33ff)Relative luminance 0.2465

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4ce740

#8940e7 · #e7409f

#e7dc40 · #40e7dc

Split-complementary

Open in tool →

#9fe740 · #40e789

#e78940 · #4ce740 · #409fe7

Contrast

#dc40e7 as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #c91ad5 as the text (4.57:1)
  • AAA: use #96149f as the text (7.25:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.93:1passpassfail
  • AAA: use #e260eb as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc40e7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc40e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc40e7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc40e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc40e7-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md