Color

#da95c3

#da95c3
hex#da95c3
rgbrgb(218, 149, 195)
hslhsl(320, 48%, 72%)
oklchoklch(0.752 0.102 339.8)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.4034

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#95daac

#ce95da · #da95a1

#c3da95 · #95c3da

Split-complementary

Open in tool →

#a1da95 · #95dace

#dace95 · #95daac · #95a1da

Contrast

#da95c3 as textRatioAAAA largeAAAFix
Aaon white
2.32:1failfailfail
  • AA: use #bf4a98 as the text (4.52:1)
  • AAA: use #933473 as the text (7.05:1)
  • AA: or shift the background to #3d3d3d (4.69:1)
  • AAA: or shift the background to #1f1f1f (7.12:1)
Aaon black
9.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da95c3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da95c3 reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da95c3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da95c3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da95c3-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md