Color

#da90bf

#da90bf
hex#da90bf
rgbrgb(218, 144, 191)
hslhsl(322, 50%, 71%)
oklchoklch(0.742 0.107 341.5)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3861

Colors that go with #da90bf

Charcoal, Dark Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90daab

#d090da · #da909a

#bfda90 · #90bfda

Split-complementary

Open in tool →

#9ada90 · #90dad0

#dad090 · #90daab · #909ada

Contrast

#da90bf as textRatioAAAA largeAAAFix
Aaon white
2.41:1failfailfail
  • AA: use #c24795 as the text (4.54:1)
  • AAA: use #953271 as the text (7.06:1)
  • AA: or shift the background to #3d3d3d (4.51:1)
  • AAA: or shift the background to #1c1c1c (7.08:1)
Aaon black
8.72:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da90bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da90bf reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da90bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da90bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da90bf-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md