Color

#da72c5

#da72c5
hex#da72c5
rgbrgb(218, 114, 197)
hslhsl(312, 58%, 65%)
oklchoklch(0.698 0.164 335.3)
Closest name: orchid (#da70d6)Relative luminance 0.3097

Colors that go with #da72c5

Medium Sea Green, Taupe and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #da72c5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72da87

#ba72da · #da7291

#c5da72 · #72c5da

Split-complementary

Open in tool →

#91da72 · #72daba

#daba72 · #72da87 · #7291da

Contrast

#da72c5 as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #c936ac as the text (4.56:1)
  • AAA: use #992983 as the text (7:1)
  • AA: or shift the background to #303030 (4.52:1)
  • AAA: or shift the background to #030303 (7.07:1)
Aaon black
7.19:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da72c5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da72c5 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da72c5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da72c5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da72c5-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md