Color

#da53e4

#da53e4
hex#da53e4
rgbrgb(218, 83, 228)
hslhsl(296, 73%, 61%)
oklchoklch(0.674 0.235 324.9)
Closest name: Bubblegum Baby Girl (#cc55ee)Relative luminance 0.2669

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5de453

#9253e4 · #e453a5

#e4da53 · #53e4da

Split-complementary

Open in tool →

#a5e453 · #53e492

#e49253 · #5de453 · #53a5e4

Contrast

#da53e4 as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #c821d4 as the text (4.54:1)
  • AAA: use #96199f as the text (7.15:1)
  • AA: or shift the background to #262626 (4.57:1)
Aaon black
6.34:1passpassfail
  • AAA: use #de65e7 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da53e4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da53e4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da53e4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da53e4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da53e4-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md