Color

#da31ed

#da31ed
hex#da31ed
rgbrgb(218, 49, 237)
hslhsl(294, 84%, 56%)
oklchoklch(0.652 0.277 323.4)
Closest name: Epink (#dd33ff)Relative luminance 0.2322

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43ed31

#7c31ed · #ed31a2

#edda31 · #31edda

Split-complementary

Open in tool →

#a2ed31 · #31ed7c

#ed7c31 · #43ed31 · #31a2ed

Contrast

#da31ed as textRatioAAAA largeAAAFix
Aaon white
3.72:1failpassfail
  • AA: use #c813dd as the text (4.57:1)
  • AAA: use #990fa9 as the text (7.01:1)
  • AA: or shift the background to #1c1c1c (4.58:1)
Aaon black
5.64:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da31ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da31ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da31ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da31ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da31ed-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md