Color

#d978ed

#d978ed
hex#d978ed
rgbrgb(217, 120, 237)
hslhsl(290, 76%, 70%)
oklchoklch(0.723 0.189 320.6)
Closest name: orchid (#da70d6)Relative luminance 0.343

Colors that go with #d978ed

Lime Green, Light Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8ced78

#9f78ed · #ed78c6

#edd978 · #78edd9

Split-complementary

Open in tool →

#c6ed78 · #78ed9f

#ed9f78 · #8ced78 · #78c6ed

Contrast

#d978ed as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #c123e1 as the text (4.57:1)
  • AAA: use #9217ab as the text (7.16:1)
  • AA: or shift the background to #363636 (4.52:1)
  • AAA: or shift the background to #121212 (7.01:1)
Aaon black
7.86:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d978ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d978ed reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d978ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d978ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d978ed-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md