Color

#d978bf

#d978bf
hex#d978bf
rgbrgb(217, 120, 191)
hslhsl(316, 56%, 66%)
oklchoklch(0.703 0.148 338)
Closest name: orchid (#da70d6)Relative luminance 0.3195

Colors that go with #d978bf

Charcoal, Taupe and Dark Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #d978bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78d992

#c278d9 · #d9788e

#bfd978 · #78bfd9

Split-complementary

Open in tool →

#8ed978 · #78d9c2

#d9c278 · #78d992 · #788ed9

Contrast

#d978bf as textRatioAAAA largeAAAFix
Aaon white
2.84:1failfailfail
  • AA: use #c83ca3 as the text (4.53:1)
  • AAA: use #972b7a as the text (7.14:1)
  • AA: or shift the background to #303030 (4.64:1)
  • AAA: or shift the background to #080808 (7.05:1)
Aaon black
7.39:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d978bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d978bf reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d978bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d978bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d978bf-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md