Color

#d968df

#d968df
hex#d968df
rgbrgb(217, 104, 223)
hslhsl(297, 65%, 64%)
oklchoklch(0.695 0.201 325.5)
Closest name: orchid (#da70d6)Relative luminance 0.2998

Colors that go with #d968df

Medium Sea Green, Light Sea Green and Dark Khaki lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6ddf68

#9d68df · #df68a9

#dfd968 · #68dfd9

Split-complementary

Open in tool →

#a9df68 · #68df9d

#df9d68 · #6ddf68 · #68a9df

Contrast

#d968df as textRatioAAAA largeAAAFix
Aaon white
3:1failpassfail
  • AA: use #c62cce as the text (4.51:1)
  • AAA: use #96219c as the text (7.01:1)
  • AA: or shift the background to #2e2e2e (4.52:1)
Aaon black
7:1passpassfail
  • AAA: use #da6ce0 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d968df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d968df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d968df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d968df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d968df-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md