Color

#d954bf

#d954bf
hex#d954bf
rgbrgb(217, 84, 191)
hslhsl(312, 64%, 59%)
oklchoklch(0.655 0.204 336.1)
Closest name: Barbiecore (#e15acb)Relative luminance 0.2485

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54d96e

#b154d9 · #d9547c

#bfd954 · #54bfd9

Split-complementary

Open in tool →

#7cd954 · #54d9b1

#d9b154 · #54d96e · #547cd9

Contrast

#d954bf as textRatioAAAA largeAAAFix
Aaon white
3.52:1failpassfail
  • AA: use #cd2dad as the text (4.59:1)
  • AAA: use #9b2283 as the text (7.12:1)
  • AA: or shift the background to #212121 (4.58:1)
Aaon black
5.97:1passpassfail
  • AAA: use #df6dc8 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d954bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d954bf reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d954bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d954bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d954bf-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md