Color

#d780ff

#d780ff
hex#d780ff
rgbrgb(215, 128, 255)
hslhsl(281, 100%, 75%)
oklchoklch(0.741 0.194 314.2)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3711

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8ff80

#9780ff · #ff80e8

#ffd780 · #80ffd7

Split-complementary

Open in tool →

#e8ff80 · #80ff97

#ff9780 · #a8ff80 · #80e8ff

Contrast

#d780ff as textRatioAAAA largeAAAFix
Aaon white
2.49:1failfailfail
  • AA: use #b61aff as the text (4.58:1)
  • AAA: use #8b00cc as the text (7.07:1)
  • AA: or shift the background to #383838 (4.7:1)
  • AAA: or shift the background to #171717 (7.19:1)
Aaon black
8.42:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d780ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d780ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d780ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d780ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d780ff-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md