Color

#d723bf

#d723bf
hex#d723bf
rgbrgb(215, 35, 191)
hslhsl(308, 72%, 49%)
oklchoklch(0.613 0.255 334.8)
Closest name: Explosive Purple (#cc11bb)Relative luminance 0.1941

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23d73b

#9523d7 · #d72365

#bfd723 · #23bfd7

Split-complementary

Open in tool →

#65d723 · #23d795

#d79523 · #23d73b · #2365d7

Contrast

#d723bf as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #ce22b7 as the text (4.63:1)
  • AAA: use #9e1a8c as the text (7.05:1)
  • AA: or shift the background to #0d0d0d (4.52:1)
Aaon black
4.88:1passpassfail
  • AAA: use #e665d5 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d723bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d723bf reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d723bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d723bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d723bf-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md