Color

#d440cf

#d440cf
hex#d440cf
rgbrgb(212, 64, 207)
hslhsl(302, 63%, 54%)
oklchoklch(0.637 0.239 329.4)
Closest name: Drunk-Tank Pink (#dd11dd)Relative luminance 0.2217

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40d445

#8f40d4 · #d44085

#cfd440 · #40cfd4

Split-complementary

Open in tool →

#85d440 · #40d48f

#d48f40 · #40d445 · #4085d4

Contrast

#d440cf as textRatioAAAA largeAAAFix
Aaon white
3.86:1failpassfail
  • AA: use #c82dc2 as the text (4.56:1)
  • AAA: use #962292 as the text (7.14:1)
  • AA: or shift the background to #1a1a1a (4.5:1)
Aaon black
5.43:1passpassfail
  • AAA: use #dd69d9 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d440cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d440cf reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d440cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d440cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d440cf-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md