Color

#d43aca

#d43aca
hex#d43aca
rgbrgb(212, 58, 202)
hslhsl(304, 64%, 53%)
oklchoklch(0.629 0.241 330.9)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.2129

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3ad445

#913ad4 · #d43a7d

#cad43a · #3acad4

Split-complementary

Open in tool →

#7dd43a · #3ad491

#d4913a · #3ad445 · #3a7dd4

Contrast

#d43aca as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #c92cbe as the text (4.58:1)
  • AAA: use #97218f as the text (7.17:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.26:1passpassfail
  • AAA: use #de68d6 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d43aca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d43aca reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d43aca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d43aca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d43aca-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md