Color

#d40299

#d40299
hex#d40299
rgbrgb(212, 2, 153)
hslhsl(317, 98%, 42%)
oklchoklch(0.58 0.245 345.5)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.1634

Colors that go with #d40299

Sea Green, Dark Cyan and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #d40299

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02d43e

#a702d4 · #d40230

#99d402 · #0299d4

Split-complementary

Open in tool →

#30d402 · #02d4a7

#d4a702 · #02d43e · #0230d4

Contrast

#d40299 as textRatioAAAA largeAAAFix
Aaon white
4.92:1passpassfail
  • AAA: use #a70278 as the text (7.18:1)
Aaon black
4.27:1failpassfail
  • AA: use #de02a0 as the text (4.62:1)
  • AAA: use #fd4ecc as the text (7.14:1)
  • AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40299 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40299 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40299
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40299 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40299-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md