Color

#d397c5

#d397c5
hex#d397c5
rgbrgb(211, 151, 197)
hslhsl(314, 41%, 71%)
oklchoklch(0.749 0.094 335.1)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.4001

Colors that go with #d397c5

Charcoal, Dark Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #d397c5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3a5

#c397d3 · #d397a7

#c5d397 · #97c5d3

Split-complementary

Open in tool →

#a7d397 · #97d3c3

#d3c397 · #97d3a5 · #97a7d3

Contrast

#d397c5 as textRatioAAAA largeAAAFix
Aaon white
2.33:1failfailfail
  • AA: use #b54f9d as the text (4.6:1)
  • AAA: use #893976 as the text (7.22:1)
  • AA: or shift the background to #3d3d3d (4.66:1)
  • AAA: or shift the background to #1f1f1f (7.07:1)
Aaon black
9:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397c5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397c5 reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397c5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397c5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397c5-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md