Color

#d397bd

#d397bd
hex#d397bd
rgbrgb(211, 151, 189)
hslhsl(322, 41%, 71%)
oklchoklch(0.746 0.087 341.1)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3966

Colors that go with #d397bd

Charcoal, Dark Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #d397bd

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3ad

#cb97d3 · #d3979f

#bdd397 · #97bdd3

Split-complementary

Open in tool →

#9fd397 · #97d3cb

#d3cb97 · #97d3ad · #979fd3

Contrast

#d397bd as textRatioAAAA largeAAAFix
Aaon white
2.35:1failfailfail
  • AA: use #b75292 as the text (4.53:1)
  • AAA: use #8c3b6e as the text (7.08:1)
  • AA: or shift the background to #3d3d3d (4.62:1)
  • AAA: or shift the background to #1f1f1f (7.01:1)
Aaon black
8.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397bd reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #d397bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397bd-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md