Color

#d397bb

#d397bb
hex#d397bb
rgbrgb(211, 151, 187)
hslhsl(324, 41%, 71%)
oklchoklch(0.745 0.086 342.7)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3957

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3af

#cd97d3 · #d3979d

#bbd397 · #97bbd3

Split-complementary

Open in tool →

#9dd397 · #97d3cd

#d3cd97 · #97d3af · #979dd3

Contrast

#d397bb as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #b7528f as the text (4.55:1)
  • AAA: use #8c3b6c as the text (7.1:1)
  • AA: or shift the background to #3d3d3d (4.61:1)
  • AAA: or shift the background to #1c1c1c (7.23:1)
Aaon black
8.91:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397bb reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397bb-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md