Color

#d380fa

#d380fa
hex#d380fa
rgbrgb(211, 128, 250)
hslhsl(281, 92%, 74%)
oklchoklch(0.734 0.187 314)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3619

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6fa80

#9680fa · #fa80e3

#fad380 · #80fad3

Split-complementary

Open in tool →

#e3fa80 · #80fa96

#fa9680 · #a6fa80 · #80e3fa

Contrast

#d380fa as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #b528f6 as the text (4.57:1)
  • AAA: use #8c08c9 as the text (7.02:1)
  • AA: or shift the background to #383838 (4.6:1)
  • AAA: or shift the background to #171717 (7.03:1)
Aaon black
8.24:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d380fa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d380fa reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d380fa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d380fa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d380fa-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md