Color

#d374fb

#d374fb
hex#d374fb
rgbrgb(211, 116, 251)
hslhsl(282, 94%, 72%)
oklchoklch(0.718 0.207 314.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.333

Colors that go with #d374fb

Lime Green, Medium Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9dfb74

#8f74fb · #fb74e0

#fbd274 · #74fbd2

Split-complementary

Open in tool →

#e0fb74 · #74fb8f

#fb8f74 · #9dfb74 · #74e0fb

Contrast

#d374fb as textRatioAAAA largeAAAFix
Aaon white
2.74:1failfailfail
  • AA: use #b720f8 as the text (4.59:1)
  • AAA: use #8c06c6 as the text (7.1:1)
  • AA: or shift the background to #333333 (4.61:1)
  • AAA: or shift the background to #0d0d0d (7.09:1)
Aaon black
7.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d374fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d374fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d374fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d374fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d374fb-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md