Color

#d373ae

#d373ae
hex#d373ae
rgbrgb(211, 115, 174)
hslhsl(323, 52%, 64%)
oklchoklch(0.681 0.139 343.8)
Closest name: Fading Love (#c973a2)Relative luminance 0.2917

Colors that go with #d373ae

Charcoal, Taupe and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73d398

#c873d3 · #d3737f

#aed373 · #73aed3

Split-complementary

Open in tool →

#7fd373 · #73d3c8

#d3c873 · #73d398 · #737fd3

Contrast

#d373ae as textRatioAAAA largeAAAFix
Aaon white
3.07:1failpassfail
  • AA: use #c44593 as the text (4.55:1)
  • AAA: use #973070 as the text (7.06:1)
  • AA: or shift the background to #2b2b2b (4.61:1)
Aaon black
6.83:1passpassfail
  • AAA: use #d477b1 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d373ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d373ae reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d373ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d373ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d373ae-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md