Color

#d31798

#d31798
hex#d31798
rgbrgb(211, 23, 152)
hslhsl(319, 80%, 46%)
oklchoklch(0.583 0.237 345.9)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1673

Colors that go with #d31798

Denim, Sea Green and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17d353

#b117d3 · #d3173a

#98d317 · #1798d3

Split-complementary

Open in tool →

#3ad317 · #17d3b1

#d3b117 · #17d353 · #173ad3

Contrast

#d31798 as textRatioAAAA largeAAAFix
Aaon white
4.83:1passpassfail
  • AAA: use #a51277 as the text (7.11:1)
Aaon black
4.35:1failpassfail
  • AA: use #d8189b as the text (4.52:1)
  • AAA: use #ee63c2 as the text (7.2:1)
  • AA: or shift the background to #f7f7f7 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d31798 as the background.

Brands using this color

Fonts for this mood

#d31798 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d31798
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d31798 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d31798-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md