Color

#cc977b

#cc977b
hex#cc977b
rgbrgb(204, 151, 123)
hslhsl(21, 44%, 64%)
oklchoklch(0.72 0.075 49)
Closest name: Beauty and the Beach (#c99680)Relative luminance 0.364

Colors that go with #cc977b

Cadet Blue, Charcoal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #cc977b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bafcc

#cc7b87 · #ccbf7b

#7bcc97 · #977bcc

Split-complementary

Open in tool →

#7bccbf · #7b87cc

#87cc7b · #7bafcc · #bf7bcc

Contrast

#cc977b as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #a96642 as the text (4.5:1)
  • AAA: use #7d4b31 as the text (7.18:1)
  • AA: or shift the background to #383838 (4.62:1)
  • AAA: or shift the background to #171717 (7.07:1)
Aaon black
8.28:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #cc977b as the background.

Brands using this color

Fonts for this mood

#cc977b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #cc977b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #cc977b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/cc977b-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md