Color

#c978bd

#c978bd
hex#c978bd
rgbrgb(201, 120, 189)
hslhsl(309, 43%, 63%)
oklchoklch(0.683 0.134 332.5)
Closest name: Fading Love (#c973a2)Relative luminance 0.2952

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78c984

#ad78c9 · #c97894

#bdc978 · #78bdc9

Split-complementary

Open in tool →

#94c978 · #78c9ad

#c9ad78 · #78c984 · #7894c9

Contrast

#c978bd as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #b84ca8 as the text (4.53:1)
  • AAA: use #8b377e as the text (7.13:1)
  • AA: or shift the background to #2b2b2b (4.66:1)
Aaon black
6.9:1passpassfail
  • AAA: use #cb7cbf as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c978bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c978bd reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c978bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c978bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c978bd-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md