Color

#c978bc

#c978bc
hex#c978bc
rgbrgb(201, 120, 188)
hslhsl(310, 43%, 63%)
oklchoklch(0.682 0.133 333)
Closest name: Fading Love (#c973a2)Relative luminance 0.2948

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78c986

#ae78c9 · #c97893

#bcc978 · #78bcc9

Split-complementary

Open in tool →

#93c978 · #78c9ae

#c9ae78 · #78c986 · #7893c9

Contrast

#c978bc as textRatioAAAA largeAAAFix
Aaon white
3.05:1failpassfail
  • AA: use #b84ca6 as the text (4.54:1)
  • AAA: use #8b377d as the text (7.14:1)
  • AA: or shift the background to #2b2b2b (4.65:1)
Aaon black
6.9:1passpassfail
  • AAA: use #cb7cbe as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c978bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c978bc reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c978bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c978bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c978bc-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md