Color

#c968fd

#c968fd
hex#c968fd
rgbrgb(201, 104, 253)
hslhsl(279, 97%, 70%)
oklchoklch(0.692 0.223 312)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2941

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9cfd68

#7f68fd · #fd68e6

#fdc968 · #68fdc9

Split-complementary

Open in tool →

#e6fd68 · #68fd7f

#fd7f68 · #9cfd68 · #68e6fd

Contrast

#c968fd as textRatioAAAA largeAAAFix
Aaon white
3.05:1failpassfail
  • AA: use #b127fc as the text (4.6:1)
  • AAA: use #8703ce as the text (7.16:1)
  • AA: or shift the background to #2b2b2b (4.64:1)
Aaon black
6.88:1passpassfail
  • AAA: use #cb6dfd as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c968fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c968fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c968fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c968fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c968fd-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md