Color

#c940b0

#c940b0
hex#c940b0
rgbrgb(201, 64, 176)
hslhsl(311, 56%, 52%)
oklchoklch(0.605 0.21 336)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.1922

Colors that go with #c940b0

Sea Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40c959

#9e40c9 · #c9406b

#b0c940 · #40b0c9

Split-complementary

Open in tool →

#6bc940 · #40c99e

#c99e40 · #40c959 · #406bc9

Contrast

#c940b0 as textRatioAAAA largeAAAFix
Aaon white
4.34:1failpassfail
  • AA: use #c738ad as the text (4.57:1)
  • AAA: use #972b83 as the text (7.03:1)
  • AA: or shift the background to #0a0a0a (4.57:1)
Aaon black
4.84:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c940b0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c940b0 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c940b0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c940b0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c940b0-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md