Color

#c74aed

#c74aed
hex#c74aed
rgbrgb(199, 74, 237)
hslhsl(286, 82%, 61%)
oklchoklch(0.645 0.246 317.2)
Closest name: Bubblegum Baby Girl (#cc55ee)Relative luminance 0.2315

Colors that go with #c74aed

Olive Drab, Charcoal and Dark Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70ed4a

#754aed · #ed4ac2

#edc74a · #4aedc7

Split-complementary

Open in tool →

#c2ed4a · #4aed75

#ed754a · #70ed4a · #4ac2ed

Contrast

#c74aed as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #bc25e9 as the text (4.59:1)
  • AAA: use #8f12b5 as the text (7.19:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.63:1passpassfail
  • AAA: use #d16af0 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c74aed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c74aed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c74aed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c74aed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c74aed-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md