Color

#c723cd

#c723cd
hex#c723cd
rgbrgb(199, 35, 205)
hslhsl(298, 71%, 47%)
oklchoklch(0.596 0.257 326.5)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.1775

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28cd23

#7223cd · #cd237e

#cdc723 · #23cdc7

Split-complementary

Open in tool →

#7ecd23 · #23cd72

#cd7223 · #28cd23 · #237ecd

Contrast

#c723cd as textRatioAAAA largeAAAFix
Aaon white
4.61:1passpassfail
Aaon black
4.55:1passpassfail
  • AAA: use #e062e4 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c723cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c723cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c723cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c723cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c723cd-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md