Color

#c690ad

#c690ad
hex#c690ad
rgbrgb(198, 144, 173)
hslhsl(328, 32%, 67%)
oklchoklch(0.714 0.075 345.7)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3497

Colors that go with #c690ad

Charcoal, Copper and Emerald Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90c6a9

#c490c6 · #c69092

#adc690 · #90adc6

Split-complementary

Open in tool →

#92c690 · #90c6c4

#c6c490 · #90c6a9 · #9092c6

Contrast

#c690ad as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #aa5a85 as the text (4.66:1)
  • AAA: use #834466 as the text (7.04:1)
  • AA: or shift the background to #363636 (4.6:1)
  • AAA: or shift the background to #141414 (7.01:1)
Aaon black
7.99:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c690ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c690ad reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c690ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c690ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c690ad-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md