Color

#c4979a

#c4979a
hex#c4979a
rgbrgb(196, 151, 154)
hslhsl(356, 28%, 68%)
oklchoklch(0.719 0.054 14)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.362

Colors that go with #c4979a

Charcoal, Burlywood and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c4979a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97c4c1

#c497b0 · #c4aa97

#9ac497 · #979ac4

Split-complementary

Open in tool →

#97c4aa · #97b0c4

#b0c497 · #97c4c1 · #aa97c4

Contrast

#c4979a as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #a76267 as the text (4.58:1)
  • AAA: use #7f484b as the text (7.16:1)
  • AA: or shift the background to #383838 (4.6:1)
  • AAA: or shift the background to #171717 (7.03:1)
Aaon black
8.24:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c4979a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c4979a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c4979a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c4979a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c4979a-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md