Color

#c4978d

#c4978d
hex#c4978d
rgbrgb(196, 151, 141)
hslhsl(11, 32%, 66%)
oklchoklch(0.716 0.056 32.8)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3579

Colors that go with #c4978d

Charcoal, Cadet Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c4978d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8dbac4

#c48d9e · #c4b28d

#8dc497 · #978dc4

Split-complementary

Open in tool →

#8dc4b2 · #8d9ec4

#9ec48d · #8dbac4 · #b28dc4

Contrast

#c4978d as textRatioAAAA largeAAAFix
Aaon white
2.57:1failfailfail
  • AA: use #a56455 as the text (4.61:1)
  • AAA: use #7d4b40 as the text (7.11:1)
  • AA: or shift the background to #383838 (4.56:1)
  • AAA: or shift the background to #141414 (7.16:1)
Aaon black
8.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c4978d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c4978d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c4978d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c4978d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c4978d-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md