Color

#c40ecd

#c40ecd
hex#c40ecd
rgbrgb(196, 14, 205)
hslhsl(297, 87%, 43%)
oklchoklch(0.584 0.267 325.9)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.1646

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18cd0e

#640ecd · #cd0e77

#cdc40e · #0ecdc4

Split-complementary

Open in tool →

#77cd0e · #0ecd64

#cd640e · #18cd0e · #0e77cd

Contrast

#c40ecd as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #9b0ba2 as the text (7.09:1)
Aaon black
4.29:1failpassfail
  • AA: use #cd0fd7 as the text (4.65:1)
  • AAA: use #eb53f3 as the text (7.06:1)
  • AA: or shift the background to #f7f7f7 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40ecd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c40ecd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40ecd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40ecd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40ecd-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md